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Sure, you can appeal to your audience via a text campaign, but you won’t entirely be able to reach the same emotional heights as video marketing.
Big companies have used video ads to significant effect with soft drink brands, especially tapping into the mirror neuron effect that comes with visual content.
This concept suggests that, by merely watching someone perform a particular action, specific neurons in your brain echoes the responses, triggering the same reactions in you.
Consequently, the target audience develops a desire for the product or service based on how they see others using the said service or product.
Let’s explain that further with an example. In most soft drink ads, the set is usually tailored to mimic sweltering conditions with people sweating and trying to cool themselves down.
This virtually created scorching environment leads you to feel thirsty, so when the soft drink comes up as a solution, you’ll want to get yourself a drink.
You cannot attain this mirror neuron effect through text as you need to tap into visual stamina, and that’s exactly what video marketing does for you.